45 & 49 Announces New Name and
Stakes Its Claim in the Western Reserve
On October 1, 2008, PBS 45 & 49 officially
became Western Reserve Public Media.
With a focus
on the future and a respect for the past, PBS 45 & 49
launched a new identity as Western Reserve Public Media effective
Wednesday, Oct. 1, 2008. The new name better reflects the organization’s
regional coverage, which unifies the major metropolitan areas of
northeast Ohio — Akron, Canton,
Cleveland and Youngstown/Warren — and emphasizes the broad range of services
that Western Reserve Public Media provides to the region.
this new umbrella identity, the channels PBS 45 & 49 became Western
Reserve PBS and continues to operate as the primary broadcast service
of the organization. Additional standard definition channels will be named
reflect the Western Reserve concept. Western Reserve Public Media also
the full range of the organization’s broadcast, Internet, new media,
education, print services and more.
“One of the defining characteristics of PBS 45 & 49 has been its production
of local programming and its support of regional independent producers,” said
Trina Cutter, president and CEO. “As Western Reserve Public Media,
we want to super-serve the region with these important endeavors through
and through production partnerships.”
The Western Reserve name
dates back to the late 1700s, when the state of Connecticut gave
up its claim to western lands
but specifically “reserved” a strip of land bordering
upon Lake Erie and Pennsylvania, which became known as the Connecticut
Western Reserve. “Because we have two public television stations — WNEO
and WEAO — that span such a large geographic area, and because
of the many different channel positions and extended services that
we provide to the community, we chose to streamline our name,” Cutter
said. “The historic region of the Western Reserve is the one
common denominator that unifies nearly all of our viewing area.”
organization’s telephone numbers remain the same. The
address is WesternReservePublicMedia.org. For more information, call 330-677-4549
About Western Reserve Public Media
Higher Education Cooperation Fact Sheet
Western Reserve PBS Viewing Area
Frequently Asked Questions
What Happened to PBS 45 & 49?
While our brand identity has changed, we are still the same
known for over 33 years. We have the same staff of employees and the same
broadcast schedule — only the name has changed.
Our new brand identity is Western Reserve Public Media
and the channels PBS 45 & 49 are now Western Reserve
PBS, which will continue to operate as the primary broadcast service of the
Our 501(c)(3) corporation name, Northeastern Educational Television
of Ohio, Inc., has not changed, nor have our call letters,
WNEO/Youngstown and WEAO/Akron.
Will the Programming Be Different?
No. You can count on your favorite PBS 45 & 49 programs
to be your favorite Western Reserve PBS programs.
PBS 45 & 49 Change Its Name?
Western Reserve Public Media better reflects the organization’s
regional coverage, which unifies the major metropolitan areas
of northeast Ohio — Akron,
Canton, Cleveland and Youngstown/Warren. The historic region of the Western
Reserve is the one common denominator that unifies nearly all of our viewing
also wanted to emphasize the broad range of content and services that Western
Reserve Public Media provides to the region. In addition to broadcast television,
our services include Internet and print content, professional development
for educators, community outreach and more.
What Is the “Western Reserve”?
The Western Reserve name dates back to the late 1700s, when
the state of Connecticut gave up its claim to western lands
but specifically “reserved” a
strip of land bordering upon Lake Erie and Pennsylvania, which became
known as the Connecticut Western Reserve. Western Reserve
is now a common descriptor for
northeast Ohio’s geography and the area includes a large portion
of our viewing area.
Why Aren’t You Using
Your Channel Numbers Anymore? What Channel Is Western Reserve
The television landscape has changed over the last 15 years
to the point where channel designations aren’t as meaningful as they
used to be; however, WNEO is still channel 45 in the Youngstown market
and WEAO is still channel 49
in the Cleveland/Akron/Canton market. Together, we now simply call
them Western Reserve PBS. Most cable companies in northeast Ohio carry
WNEO and WEAO in channel
positions different from our over-the-air broadcast positions. You
will continue to find us in the same place on your system if you’re
a cable subscriber.
Will I Find Your Channels After the Digital Transition?
Our over-the-air broadcast channel positions (channels 45 and 49)
will remain the same after the digital transition. Additional standard
will be named to reflect the Western Reserve concept.
The Members Who Supported PBS 45 & 49?
All current members of PBS 45 & 49 are now current members
of Western Reserve PBS. They won’t miss a beat.
Is This Name Change the Result of Merger With Other Organizations?
No. Western Reserve Public Media has neither acquired other
organizations nor been acquired by another organization.
Does This Affect Your Relationship With Wviz, Ideastream
Nothing has changed. WVIZ is licensed to the city of Cleveland.
We have always had a cordial relationship with WVIZ and have
collaborated with them in many ways. For example, WVIZ manages
the Ohio Government Channel and the Statehouse News
PBS as well as the other six public television stations in the
state. Aside from the “common carriage” programs
that the Public Broadcasting Service requires Western Reserve
PBS and WVIZ to air at the same time on
the same day,
we go to great lengths to ensure that our broadcast schedules
are not duplicated.
Where Is Western Reserve Public Media Now
Our office and transmitter locations have not changed. The
operations center and administrative offices are housed at
1750 Campus Center Drive in Kent, Ohio. We also operate five
transmitters: WNEO and WNEO-DT transmitters (broadcast channel
position 45), located in Salem, serve greater Youngstown and
transmitters (broadcast channel position 49), located in Copley,
serve the greater
Cleveland-Akron-Canton area. W58AM (broadcast channel position
58) is located in and serves low-lying
areas of the Mahoning Valley. Our Western Reserve Production
Hub, opened in July
2008, is located in the United Building on the corner of Main
and Market streets in downtown Akron.
Whom Do I Contact With Questions?
For more information, contact Western Reserve Public Media
at 330-677-4549 and 1-800-554-4549 or visit us online at www.WesternReservePublicMedia.org.