Media Moments Western Reserve Public Media
 

Business Behind the Business

 

Interpreting Advertising Messages — Elementary

Commercials or public service announcements are messages that want us to buy, think or behave in a certain way. Commercials are the key to funding the news. Advertisers try to use a message that will appeal to the audience with which they are working. Advertising works!! We need to increase our knowledge and critical thinking skills to help us offset the power of advertising.

Students will make a commercial or a public service announcement to convince their target audience of the need to buy their product or change their behavior.

 

Objective:

Student will discuss the power of advertising.

Student will create a product and try to encourage others to buy it.

 

Material:

Could use computer, videos, word processor, etc. depending upon how the students choose to make their ad.

 

Procedure:

  1. Ask the students to tell you what advertising is.

  2. Have them tell you their favorite commercial from TV.

  3. Ask if they have ever wanted things they have seen in commercials. When they got it, were they happy or disappointed with the product.

  4. Ask if there are other types of ads besides commercials on TV and have them give examples.

  5. Have them break into groups and design a brand new product. They can make a picture of their product or build it.

  6. Have them either write an ad or make a commercial for their product.

  7. Have the students present their product and their ad or commercial to the class.

  8. Discuss which ads were very effective and why they were.

 

 

Evaluation:

The following rubric will be used for evaluation.

Process Below Avg. Satisfactory Excellent
1. Has clear vision of final product 1, 2, 3 4, 5, 6 7, 8, 9
2. Properly organized to complete project 1, 2, 3 4, 5, 6 7, 8, 9
3. Managed time wisely 1, 2, 3 4, 5, 6 7, 8, 9
4. Acquired needed knowledge base 1, 2, 3 4, 5, 6 7, 8, 9
5. Communicated efforts with teacher 1, 2, 3 4, 5, 6 7, 8, 9
 
Product (Project) Below Avg. Satisfactory Excellent
1. Format 1, 2, 3 4, 5, 6 7, 8, 9
2. Mechanics of speaking/writing 1, 2, 3 4, 5, 6 7, 8, 9
3. Organization and structure 1, 2, 3 4, 5, 6 7, 8, 9
4. Creativity 1, 2, 3 4, 5, 6 7, 8, 9
5. Demonstrates knowledge 1, 2, 3 4, 5, 6 7, 8, 9
6. Other: 1, 2, 3 4, 5, 6 7, 8, 9

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