Creating a Commercial
Commercials are attempts by producers to
encourage you to buy their products. In this exercise, you
will create a commercial and identify the persuasive techniques
you are using.
Your task:
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Decide on a category or situation: politics, celebrities,
beauty pageant, sports, public service announcement, etc.
-
Create a product or concept or use a product or concept
that is already on the market.
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Use at least 5 persuasive techniques in your commercial.
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Write a script, noting in the script where the persuasive
techniques are being used.
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Follow the same “frame” at the end that you
used in the beginning.
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Commercial should be one to five minutes long.
The commercial can be videotaped or can
be given as an oral presentation. Your team will be given
a group grade on your project of from zero to 100 points.
Your total score will then be multiplied by the number of
people in your group. Your group can then divide the total
score in whatever way you would like. For example, your group
of three people gets 86 percent for the total project. This
will be multiplied by three for a total of 258 points. You
could give each person 86 points or you could give one person
that worked really hard 100 point and the other two each 79
points. You can divide your 258 points in any way your group
would like so long as the total is 258 points. There must
be consensus among the group members. If there is no consensus,
everyone gets the group grade.
Download
a PDF file of the student handout, Creating a Commercial.
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