Amazon Rain Forest — Persuasive Comparison

You have been studying the Amazon rain forest and would like to buy some land to keep the rain forest from being destroyed. You find three different agencies that are selling land. Read the three offers below and determine what persuasive technique each is using to sell the land. After you have read all three, decide which one you think is the most convincing and write about your decision. Remember to use correct grammar and spelling.

Appeal #1 — Action Amazon

It’s disappearing fast. Farmers are using the land to graze their cattle. Miners are taking the minerals out of the land and polluting the river. Thousands of plant species that are used for medicines are disappearing every day. This is your chance to protect the rain forest before it’s too late! Every day is a day where this precious resource is disappearing. Don’t let your children get diseases that can be cured by rain forest plants. Make sure that in the future you have air to breathe.

You can buy rain forest land for $40/acre. ACT NOW—before it is too late! If you act before the end of this week, you can save $3 per acre. Send your money immediately to Action Amazon at 2132 Frog Ave., Iquitos, Peru. You will receive a deed to your land.

What persuasive technique(s) were used in this plea?

Appeal #2 — KARE — Keep Amazon Resources for Everyone

We are losing Earth’s greatest biological treasures just as we are beginning to appreciate their true value. Rain forests once covered 14 percent of the earth’s land surface; now they cover a mere 6 percent and experts estimate that the last remaining rain forests could be consumed in less than 40 years.

One and one-half acres of rain forest are lost every second with tragic consequences for both developing and industrial countries.

Take action now! Send your donation to KARE, 6060 Lizard Pass, Huarez, Peru. You will receive a deed to your land.

What persuasive technique(s) were used in this plea?

Appeal #3 — Help the Rain Forest Group

You can make a difference! We hope that we can count on you to keep the rain forest alive. Keep the future bright for future generations. Our studies show that our contributors are highly educated and understand the need to keep this valuable resource vital. People of distinction are helping to keep the rain forest vital.

You can buy rain forest land for $40/acre. Send your money immediately to Action Amazon at 3306 Burning Bush Ave., Nazca, Peru. You will receive a deed to your land.

What persuasive technique(s) were used in this plea?

Option A: Write about which appeal you chose and why.

Option B: Select a different persuasive technique and try to sell the land to your classmates.

Download a PDF file of the student handout, Amazon Rain Forest — Persuasive Comparison.