Transfer
Definition:
To project positive or negative qualities
(praise or blame) of a person, entity, object or value to
another in order to make the second more acceptable or to
discredit it.
Examples:
A carpet cleaning company calls
itself Freedom Floors and always includes pictures of fully
uniformed soldiers at attention.
The FTD (Floral Transit Delivery)
Company uses an image of Mercury, the Roman god of swift
and reliable message delivery,
for its logo.
Mom’s apple pie, lemonade on hot summer
days, boys with homemade kites are shown with Dr. Sam’s
antibiotic bandages.
“I think we should make a star-spangled effort to beat this
team.”
-
Transfer is often a very visual persuasive
device. Find a phone book, flip through the yellow pages,
and find
as many
examples as you can in just five minutes.
-
Is transfer
too subtle to be effective? Defend your answer.
-
You have
been asked to design posters to encourage the community
to support the school district in the upcoming
levy vote.
What transfer devices could you use?
-
You are trying
to open a composition with a transfer device that will
encourage your readers against hiring
sharpshooters
to kill off large numbers of the local deer population
which is causing damage in your town. What will
your first few
sentences be?
-
Is transfer universally effective
or must it pay attention to geography and age of audience?
Explain
your answer.
Download
a PDF file of the student handout, Transfer. |
