Sex Appeal
Definition:
When the reasoning of an argument
plays upon desire to help with persuasion.
Examples:
The man selling aftershave is
shirtless and has incredibly defined abdominal muscles. The
written argument for better nutrition mentions that your
skin will be clearer, your nails stronger and your
hair shinier. The cell phone company has attractive
cheerleaders gathered around their pitchman. A stunning
model in an evening gown stands next to every car in
the car show.
-
List 10 examples of specific commercials
that use sex appeal as a persuasive technique.
-
Name five
ideas or products that cannot be sold with sex appeal.
-
Which of the four examples above
will impress or sway people’s
minds if they aren’t specifically watching out
for such influence?
-
Pretend that you have been assigned to write
a brochure supporting school athletic programs. It
will be given to
incoming freshmen.
Would invoking sex appeal work? Would it be appropriate?
-
Has
this technique ever worked on you? Can you think
back and pinpoint a specific brand of deodorant, toothpaste,
shampoo or other product that you have purchased
that
was
advertised
using sex appeal?
Download
a PDF file of the student handout, Sex Appeal. |
