Something for Nothing
Definition:
Using the suggestion that other good things
are attached (with no mention of possible cost or consequence)
if the listener accepts the argument or product being presented.
Examples:
“Order the necklace now and we’ll
include a set of matching earrings.”
“We’re offering cash rebates on every purchase you make.”
“Vote for me and I’ll bring health care to every single
American.”
“We’ll do your taxes for you, and we’ll give you
your return immediately on a new Visa card.”
-
Explain
the saying “There’s no such thing as
a free lunch.” How does it apply to the examples
above? Where are the hidden “costs” in each?
-
Many
charities send free gifts such as address labels or note
cards with their mailed requests for donations. What’s
wrong with this practice? What might be right with it?
-
You’re
assigned to a student group whose goal is to help pass
the school levy. Think of two something-for-nothing
statements that you could use to convince the voters.
-
Visualize
walking through a grocery store and looking for all the “free” things.
For example, you can probably find cereals with free
toys inside the box. List
at least
four such examples. Can you think of even one item that
is truly without a cost?
-
This technique must seem pretty
transparent to you by now. Why is it still effective
on many consumers?
Download
a PDF file of the student handout, Something for Nothing. |
