Bandwagon
Definition: Suggesting that everyone is doing or believing
something and that you should, too.
Examples:
“Over 5 million people
have called Colonial Penn Insurance.”
The Alli weight loss product
commercial starts with one computer blogger and ends
with hundreds all talking about the product
and how it works.
“Join the thousands who
have chosen to switch to the better network.”
“It’s been number
one three weeks in a row; check it out.”
-
Do these devices really work? Why or why
not?
-
Polls and bandwagon techniques might have a bit in
common. Do you think announcing the results of polls alters
the opinions
of undecided people? Explain your answer.
-
Are teens more
susceptible than adults to this technique? Why or why not?
-
Sometimes
the bandwagon technique is geographical: The West Coast
is all about going green, so it’s the
latest thing to do. Can you think of other geographical
areas and
their
influence in starting the bandwagon moving?
-
You have been
assigned to design the posters inviting everyone to attend
the upcoming school dance. How will you use the
bandwagon technique?
Download a PDF file of the student handout,
Bandwagon. |
