Learning Persuasive Techniques

These short student handouts define each persuasive writing technique.

 

Introduction to Rhetorical Strategies and Persuasive Techniques

(Download PDF Files of the student handouts in the Teacher Materials section.)

Appeal to Authority

Appeal to Emotion

Appeal to Ethics

Appeal to Logic or Reason

Bandwagon

Card Stacking

Endorsement or Testimonial

Euphemism

Exaggeration/Hyperbole

Glittering Generalities

Plain Folks

Repetition

Rhetorical Question

Scientific Approach

Selective Connotation and Word Choice

Sex Appeal

Snob Appeal

Something for Nothing

Transfer

Urgency or Call to Action